1997 Adventure Sport X-Po
MEDIA MARKETING GROUP
Creating Momentum Together
Our ad campaign will saturate the greater Philadelphia market in the crucial weeks preceeding the X-Po
sponsored in part by:
Wilburgers
Montgomery Newspapers
Y100 Radio
Pepsi
Fort Washington Exposition Center
in conjunction with a major
MEDIA PROMOTIONAL BUDGET
to include
PRINT: $60,000
City Paper
Metro Sports
Philadelphia Inquirer
Montgomery Newspapers
BROADCAST: $60,000 (Radio)
Y100
WYSP
WDRE
BROADCAST: $20,000 (Comm'l TV/Cable)
OUTDOOR: $5,000 (Billboards)
LOCATION: $5,000 (Shopping Mall Directory Displays)
for a total estimated
$150,000 PROMOTIONAL BUDGET
running parallel to a commercial "tagging" campaign
4 weeks before the show
PEPSI WILL BE TAGGING THE 1997 ADVENTURE SPORT X-PO
in the last ten seconds of Mountain Dew and Pepsi commercials on
WMMR
WYSP
Y100
Q102
WMGK
WDRE
WPST
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